About Us

Core Concept

In the process of UNITED CHEM’s business transformation, UNITED CHEM has paid great attention to the molding of corporate culture. We try to manage the corporate culture in parallel with daily business operation. We have initiated the construction of corporate culture system including core value, operation principles, management philosophy and employee codes of conduct. By evolving culture of entrepreneurship, and culture of integrity, culture of efficiency, culture that puts people first, culture that emphasizes corporate citizenship, culture that advocates anti-corruption, and culture of lean management, UNITED CHEM has sharpened its competitive edge which has facilitated the company’s strategic transformation and sustainable development.1479355286168856.jpg

Characteristic Culture

Culture of entrepreneurship: insist “Two Must”, prepare for danger in time of safety, never slacken efforts, and never stop self-perfection

Culture of integrity: honor the promise, abide by the laws, and be strict in disciplines

Culture of efficiency: passionately pursue high performance targets

Culture that puts people first: respect, train, and motivate employees to realize a common growth between employees and the company

Culture that emphasizes corporate citizenship: fulfill the corporate citizenship, create harmony between the stakeholders and the Nature, and give back to the society

Culture that advocates anti-corruption: abide by professional ethics, strictly self-discipline, fight against corruption, and fulfill the duty

Culture of lean management: continue innovation, keep improving, and all staff participation

Employee Codes of Conduct

The way of being a person: honest, cooperative, and open to learn

The way of doing things: diligent, innovative and pursuing excellence


Abiding by laws and regulations and the company’ Articles of Association. Being loyal to the company’s value and business; protecting the company’s interest, withholding the company’s secret, guaranteeing the information’s authenticity, keeping commitment with the clients, treating every employee impartially .


Focusing on team target and aggregate interest, supporting, leading the team to accomplish the mission with the colleagues in your team as well as other teams; implementing no-boundary management,actively searching for the problems and solving the problem,active communication,listening to various opinions, winning with the clients.

Open to Learn

Acquiring information with open mind,learning technology and capability which could enhance the company’s value, good at learning other people’s experience, learning from twist and turns and improving your work .  


Regarding the product’s quality as the company’s lifeline, setting up standardized process,strictly executing and monitoring the process to control to ever-changing environment, ensuring the work’s accuracy and quality, quick to act, optimizing the cost .


The change is the opportunity. Progressing with the passage of time, and innovate incessantly, introducing or even creating new concept, idea to interpret the environment and to solve the problem, making innovation on management approach to create management advantage .

Pursuing Excellence

Understanding and keeping in tune with the company’s strategy, setting up the working target which is consistent with the company’s strategy and challenging, working hard to fulfill the target, keep high morale for work, enhancing performance and outstripping the opponent.

About us

UNITED CHEM is the trusted and top supplier of  UREA N46 coated/uncoated for Agricultural applications/ Technical /Industrial /DEF /Adblue /AUS32 /AUS40. Urea Procuring from UNITED CHEM guarantees the best quality! 



Contact us

  • No 37,Beijing Road, Qingdao Free Trade Zone 266555, P.R.China
  • Tel:+86-532-89691929
  • info@qduc.com.cn
  • www.qduc.com.cn

UNITED CHEM Copyright© 2006-2017

No 37,Beijing Road, Qingdao Free Trade Zone 266555, P.R.China

Tel:+86-532-89691929 Email: info@qduc.com.cn


DEF® is a registered trademark of Qingdao United Chemical Co.,Ltd. DEF® urea is produced under licence from Qingdao United Chemical Co.,Ltd